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B2B 4.0: A retailer market goes digital

Digital Sales Convention for Lyreco01

Client
Lyreco

Our task
Concept / Design / Development

The digital transformation of tried and tested trade fair and sales formats not only creates a crucial replacement in times of Corona but also provides persuasive advantages and measurable added value.

Lyreco, the leading provider of office and workplace solutions, asked us to develop a customised B2B interaction platform.02

Face-to-Interface: Using video-supported customer presentations, interactive tools & interfaces as well as picture-in-picture technology, a sales convention with a digital approach works just fine.

 

 

A platform that goes beyond video conferencing

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Useful features and innovative add ons

Flexibility and adaptability are becoming the most important issues in digital development processes. Through complete in-house development, we can quickly react to all relevant wishes, principles and needs and develop them according to any necessities.

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Not just leads, but people

In the digital space, cultural rhythms and principles have yet to develop. Therefore, we are never just implementers of technology, but also always conceptualists and coaches. Therefore, in addition to sales, there is also space for joint activities such as yoga and unconventional forms of encounter at the Sales Convention. This is how people meet other people, which, as is well known, forms the basis for successful business.

From live event to database

Of course, all contents of the Sales Convention are also digitally available after the live event and thus contribute to a further synergy effect.

Work on the next iteration has already begun and we look forward to our future together.03

Lyreco: A tailor-made supplier platform

Explore more cases

For our client Silesia, we developed a digital platform for an interactive tasting of flavours and aromas.
Re-branding is always a complex matter and companies are well-advised to involve all stakeholders in the process at an early stage.

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