Client
AEVOR
Our task
Concept / Design / Development / Installation
Especially in the context of smartphones and intelligent devices, augmented reality is increasingly gaining attention. For AEVOR, we have extended the principle by a necessary aspect and designed the AR application as a collective experience. Users were able to playfully add digital elements to their video image in a highly visible way.
A selection of product, brand, and entertainment elements was available. Users could try on virtual backpacks and hip bags or choose different hairstyles, beards, and facial tattoos. All in line with the brand experience of AEVOR. By integrating a sharing mechanism via Instagram, the shared moments at the fixed location were also broadcasted into the social network.