DEDON
Campaign Website -
Spirit of Place
Dive in: Parallax effect and 360° images create holistic brand experience01
Client
DEDON GmbH
Concept & lead agency
sooii GmbH
Our task
Technical conception & development
A campaign website that focuses on the brand experience: together with the lead agency sooii, we developed an interactive website on which visitors could immerse themselves in the various theme worlds of the designer furniture manufacturer. The focus in the development was on a particularly fluid animation concept that invites browsing and dreaming, as well as breaking up the two-dimensional view on the screen.
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Integrated into the primary DEDON website, visitors start their journey through the themed worlds.
The minimalist main page with its dynamic elements offers a first impression of the different categories.
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Immersive experience
A special highlight are the 360° views of selected atmospheric images. The surroundings can be explored by panning the smartphone, but explorative interaction is also possible on the desktop.
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Resolution of static layouts
The dynamic parallax effect invites interaction with the website and lets customers immerse themselves in the different worlds. The inspiring images and graphics are positioned on different levels and move at different speeds in relation to each other.
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The website also reacts to scrolling and cursor movements. The different interactive elements contribute to a longer stay of the visitors on the website.
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Everything at a glance
The products that can be seen and discovered in the various theme worlds can finally be viewed in detail in an overview.
By clicking on the respective product, the user is taken to the primary website of the designer furniture manufacturer and can complete a possible purchase.
