Interactive Brand Room
Re-Branding01
Client
Rauch Möbel
Our task
Concept / Design / Development / Installation
In cooperation with
MSCN GmbH
Re-branding is always a complex matter and companies are well-advised to involve all stakeholders in the process at an early stage. Instead of frontal presentation and faits accompli, the internationally active furniture manufacturer Rauch therefore relies on a multilingual interactive experience:
AR x Web x Raum02
Suppliers, customers, and employees explore the background and outlook on the new brand landscape independently, multimedia-based and interactively. The technology mix of interactive audiovisual media, augmented reality, Web AR and web technologies is a clear success:
Minutes Ø contact duration per visitor
Ø length of stay at the AR experience
Conversion to the digital extension of the brand experience on the web
Making-of
