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Celebrating Giga Xmas with Vodafone

Customer engagement through WebAR01

Client
Vodafone

Concept & Design
insglück Gesellschaft für Markeninszenierung mbH 

Our task
Concept / Design / Development

Christmas in times of Corona: The current conditions in particular demand closeness, appreciation, fun and a sense of togetherness.

Vodafone's virtual Christmas party unites all of this. Its highlight is a digital interaction tool with integrated AR application and selfie filters.

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Augmented Reality Filter02

Branded selfies create identification and a sense of community…

Augmented Reality Sticker03

…and the physical christmas trees are also a real eye-catcher in analogue form. The fascinating AR gamification invites the user to start discovering.

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Selfies, pictures and posts are integrated into the stream in real-time.04

Project facts
7.000

Participants

10.206

Photos uploaded

18.000

Comments and reactions via social media

Silesia
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