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DE / EN
DE / EN

NOWA Pop-up Store

Client
Yello Strom GmbH

Our task
Concept / Design / Development / Installation

Online shop launch in the pedestrian zone01

A power company that sells electrical appliances online? Of course, because electricity and electrical appliances belong together and an attractive bundle logic ensures that the favorable electricity contract is still on top. To promote Yello’s brand new online shop, we designed a pop-up store based on our interactive shop window NOWA.

Open 24/702

Its unique quality: Passers-by in the pedestrian zone were able to explore the offer on their own, buy products, and take part in attractive competitions – without additional staff costs and 24/7, of course. Success can be measured: With NOWA, every interaction at the POS can be tracked, analyzed, and evaluated. Due to impressive conversion rates, we are looking forward to the next iteration of the project.

NOWA Pop-up Store

Telekom MWC
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